![[New Product] Genesis Advanced Technologies Launches Battery-Powered 'Simplicity Phono' Phono Stage](/_astro/genesis-simplicity-phono.Dt2sFiS6_Z1GKOLN.jpg)
US-based Genesis Advanced Technologies has released the “Simplicity Phono,” a battery-powered entry-class phono stage.
About Genesis Advanced Technologies
Genesis Advanced Technologies is a high-end audio manufacturer headquartered in Kirkland, Washington, USA. Currently led by CEO and Chief Designer Gary Leonard Koh, the company is renowned for its ultra-high-end ribbon/planar hybrid speaker systems. Their flagship “Genesis 1” and other speaker systems are positioned in the ultra-high-end market, with prices ranging from hundreds of thousands to over one million dollars.
Expanding into Entry-Level Market
In recent years, the company has entered the entry-level market with its “Series 7” speakers. The Simplicity Phono represents the second product in this entry-level expansion initiative.
Trickle-Down Technology
The Simplicity Phono incorporates “trickle-down technology” from the company’s flagship models—a methodology that brings design philosophy and expertise cultivated in high-end products to more accessible price points.
Advantages of Battery Power
The product’s defining feature is its fully battery-powered operation. Using 20 batteries and operating without an AC adapter provides the following benefits:
- Complete isolation from AC power-derived noise
- Elimination of ground loops
- Clean power supply enabling low-noise operation
As phono stages handle extremely small signals, power quality significantly impacts sound quality. Battery power represents an ideal solution in this regard.
Gary Leonard Koh states, “With Simplicity, you simply insert 20 batteries, connect it, and immediately enjoy music,” emphasizing the ability to achieve cutting-edge music reproduction without complex setup.
Availability
Now available. Price: $7,500 (US).